Live Love WorkPort Phillip

BRAND PLATFORM

The Port Phillip community is an eclectic mix of social and bustling business groups with diverse interests and plenty of heart, soul and smarts. Live Love Work – Port Phillip was born from a desire build strong connections and build community.

Ready


Food brings us all together, but do we care about what we are cooking on? If you can’t make your brand connect with the consumer why would they choose you over anyone else? Gasmate needed to create a connection with the buyer – they needed to be someone who was invited into backyards across the country.

Aim


Time spent with mates around the barbie are treasured Australian experiences. The carefree the stories, the laughter and the intimacy of these moments trigger warmth in us all. A person’s barbecue is more than an appliance, it’s what brings us together. Saying that it’s your mate might be a bit of a stretch, but who do you know better? You know how to position the lid, the part of the plate that cooks the best, and how to get that steak ‘just right’. Cooking is personal, something you do with mates – Gasmates.

Fire


Barbecues are social situations so it makes perfect sense that social media would be used to illicit a connection with consumers. Part of being a good mate is sharing your knowledge, so a roster of informative tips, tricks, hacks and recipes were developed to share the love. A comprehensive digital campaign was developed, supported by targeted bursts of TV in peak purchasing periods.

Alchemy

Research

Strategic Development

Creative Strategy

Communication Strategy

Digital Strategy

Copywriting

Photography

Social Media Development

In-house Video Production

Social Media Content Development