Press Release

Press Release: Tradie Body Wash

Tradie: Body Wash

Tradie scrubs up alright with Inspired Unemployed TVCs for new Body Wash range

Continuing Tradie’s collaboration with the Inspired Unemployed, Tradie introduces their new branded Body Wash range via these two 15 second TVCs, featuring bath time with Matt and Jack.

“We had a lot of fun coming up with these spots,” says Ben Goodfellow, Tradie founder. “Basically nothing is off limits with these guys¬—they just kept injecting their own unique brand of humour into what were already pretty funny scenarios and the results are exactly what we were looking for.”

Matt Ford and Jack Steel of The Inspired Unemployed have been bathed in glory since bursting onto the social media scene in 2019. Flatmates in Sydney, these two besties clearly like to keep it cheeky even while they’re cleaning up their act. This bubbly duo are used to getting themselves in hot water, but it’s all good clean fun at the end of the day.

“Given all the heaviness of the world right now, it’s been great to produce some lighthearted spots that don’t take themselves too seriously and just put a smile on your face,” said Kyran Docker, Creative Director at The Incubator.

The new 15 second spots will air on National TV from the 16th August. Check them out here:

MAN WASHACTIVE WASH

Client – Tradie
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Writer – Alison Rentoul
Production Company – Plot Media
Producer – Virginia Kay
Director – Nicholas Clifford
DP – Max Walter
Editor – Luke Dickinson
Colour Grade & Online – Manimal Post
Sound Design – Dead On Sound


Press Release: Tradie Body Spray

Tradie: Body Spray

Tradie hires Inspired Unemployed to launch new Body Spray range

Building on their reputation for funny all-Australian ads, Tradie have teamed up with creative comedy duo, The Inspired Unemployed, for the TV launch of Tradie’s new Body Spray range.

Tradie’s series of 15 second Body Spray TVCs show these two besties deeply enjoying each other’s scent in a locker room. “Having these two front our new Tradie Body Spray is perfect,” says Ben Goodfellow, Tradie founder. “They’re such naturals; within 5 minutes the scripts were out the window. I’ve always our brand ambassadors should be people any Aussie would want to have a beer with, and I certainly want to have a beer with these guys!”

Rising stars of The Inspired Unemployed, 25 year olds Matt Ford and Jack Steel are best mates from Sydney, with a passion for surfing, snowboarding and generally goofing around. Their scruffy good looks and self-deprecating humour have seen them grow an impressive following of more than 435k on Tik Tok and 370k on Instagram in the past 18 months. Thanks to their unique style of whacky physical comedy, collaborations with brands such as Fendi, GQ and the Aria Awards have seen the boys become hotly pursued talent, who are these days far from unemployed.

“Working on this project with Tradie turned out to be one of the better collaborations we have done so far” the pair said of the shoot. “The guys gave us a tonne of freedom and let us push the boundaries a lot with ideas and acting, which we find creates a much more authentic result and is how we normally like to work. It definitely helped that everyone on set were bloody legends to work with too, which always makes for a better result.”

Kyran Docker, Creative Director at The Incubator was quick to sing their praises too. “Funny is in their DNA. We barely needed to give them any direction, they just instantly got what we were trying to do and ran with it.”

The new 15 second spots will air on National TV from this weekend. Sniff them out here:

DATE NIGHT24 SEVENWORKOUT

Client – Tradie
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The Incubator
Account Director – Jeremy Walsh
Creative Director – Kyran Docker
Writer – Alison Rentoul
Production Company – Plot Media
Producer – Virginia Kay
Director – Nicholas Clifford
DP – Max Walter
Editor – Luke Dickinson
Colour Grade & Online – Manimal Post
Sound Design – Dead On Sound


Press Release: Tradie Workwear

Tradie: Workwear

Tradie goes for ‘ultimate iso’ in new outback Workwear spot

Aussie underwear label Tradie has taken self-isolation productivity to a whole new level in their latest spot. Some people bake sourdough, others do 5,000 piece jigsaws… but that’s not challenging enough for Tradie’s favourite brand ambassador Nick Cummins: he’s putting their Tradie Workwear range to the ultimate test during iso, by building a humungous fence.

Filmed in outback Broken Hill, the spot features Honey Badger, clad head to toe in Tradie Workwear, planting the first of 23,495 fence posts ­– with questionable success, but infinite style. Why is he building a massive fence? Who knows? Who cares? While we may never understand the enigmatic workings of the Honey Badger’s mind, one thing’s for certain: Tradie workwear is the best clothing choice for a mission this epic.

“I’m really excited for the release of our new Tradie Workwear advert,” says Ben Goodfellow, founder of the iconic Tradie brand. “Continuing on from our last ‘no bounce’ outback spot, Nick is now demonstrating how tough our Tradie Workwear really is when working out in the elements. I’m sure all Australians are going to love this advert and it will cement Tradie as Australia’s favourite true blue, tough as nails workwear brand.”

Melbourne creative agency The Incubator was once again tasked with building on Tradie’s highly popular advertising archive. Kyran Docker, Creative Director at The Incubator said “It’s been great to be part of the ongoing evolution of this brand, and seeing the effort it takes to dig a hole.”

The 30 second spot will air on TV for the first time on 7th June 2020.

VIEW SPOT

Client -​ Tradie Underwear
Tradie Founder -​ Ben Goodfellow
Tradie Brand Manager -​ Simone Hyde
Creative Agency -​ The Incubator
Account Director – ​Jeremy Walsh
Creative Director – ​Kyran Docker
Writer – ​Skye Davidson
Production Company – ​Plot Media
Producer -​ Virginia Kay
Director -​ Nicholas Clifford
DP -​ Joel Betts
Editor -​ Luke Dickonson
Grade/Flame – Chris Reynolds  
Sound design – Dead on Sound
PR Agency – Lampoon Group
Lampoon Group CEO – Josh White


Gruen - The Pitch 2019

The Pitch

We’re pleased to announce the team made their small screen debut last night on the other side of the camera. We were stoked to be invited by the ABC to take part in ‘The Pitch’ on Gruen, where two agencies go head to head to ‘sell the unsellable’.

Banning online shopping, in favour of brick and mortar stores, was a difficult pitch and we’re proud of our ad “Open Up”, which explores the real cost of the convenience associated with online shopping.

Unfortunately, the votes were against us on the night. However, in an unprecedented move, Russell came to our defence saying the spot was brilliantly written, and on the night likened it to the famous 1988 British Rail advert written by poet W.H. Auden.

So even though we didn’t strictly walk away winners, Russell’s argument was so compelling we were awarded the first ever losing agency half trophy, well, a full trophy but half the kudos.

Congratulations to David Guillotti and the team at Balance, for taking home the win. Till next time.

Also, a big thank you to the team, who helped make it happen:

Managing Director – Jeremy Walsh
Creative Director – Kyran Docker
Strategic Director – Alison McDowell Roadmap Strategy
Copywriters – Kyran Docker & Skye Davidson
Story Boarding, Assistant – Patrick Hui
Director, Editor, Grade – Brett D’Souza
Runner, Assistant – Vesna Grdjan
Cinematographer – Simon Green
Gaffer – Andrew Lock
Sound Mix/Design – Marc Judson


Tradie: No Bounce

Tradie has launched a new campaign to promote its ‘No Bounce’ men’s underwear featuring brand ambassador Nick ‘Honey Badger’ Cummins, developed by Melbourne creative agency The Incubator.

Tradie HQ has been working hard to tackle what ​must​ be one of life’s biggest problems. Those moments when men are running around like a rat in a blender and the old boys pop a bit left of centre. The new technologically advanced ‘No Bounce’ pouch keeps the tackle out of the left wing and the scrum half, cosy and safe in the centre.

The spot highlights Nick ‘Honey Badger’ Cummins’ best assets. His charm and charisma.

It follows a busy couple of weeks on-air for Tradie, after their ladies’ Aussie Fit range launched a fortnight ago with brand ambassadors Danielle Scott and Charlotte Caslick backed by Cummins, (all represented by Lampoon Group) stepping out of the studio and into iconic Australian landscapes, showing off some of our breathtaking coastlines, and rugged, red country.

Says Ben Goodfellow, founder, Tradie: “I’m really excited for the release of our new No Bounce undies advert. Filming Nick ‘Honey Badger’ Cummins in his natural habitat, Outback Australia, allowed us to create our funniest advert to date. I’m sure all Australians are going to love this advert and it will cement Tradie as Australia’s favourite Australian owned underwear brand.”

Lampoon Group Founder and CEO, and Nick Cummins’ Manager, Josh White, also said that “Nick really enjoyed getting into outback Australia this year to shoot the new No Bounce campaign with Tradie. This is Tradie’s biggest campaign yet and we are all thrilled with how it has turned out.”

Says Kyran Docker, creative director, The Incubator: “Taking Tradie out of the studio has been a natural evolution of the brand, and we’re thrilled with how it’s come together. To be able to demonstrate not only Nick’s great sense of humor, but to also show off what makes this country fantastic, has been a wonderful experience, and has resulted in great content that we can’t wait to share.”

The spot will bounce onto screens this Sunday August 25th.


Client -​ Tradie Underwear
Tradie Founder -​ Ben Goodfellow
Tradie Brand Manager -​ Simone Hyde
Creative Agency -​ The Incubator
Account Director – ​Jeremy Walsh
Creative Director – ​Kyran Docker
Writer – ​Skye Davidson
Production Company – ​Plot Media
Producer -​ Virginia Kay
Director -​ Nicholas Clifford
DP -​ Joel Betts
Editor -​ Luke Dickonson
Grade/Flame -​ Chris Reynolds
PR Agency – ​Lampoon Group
Lampoon Group CEO – ​Josh White