INCYMI

INCMI: March

So what have you been up to lately?

As the Weirdest Year Ever™ is in our rearview mirrors, we’re looking down the road by looking back at some of the weird and interesting things that have happened over the last bit of time.

Burger King c̶l̶e̶v̶e̶r̶l̶y̶ celebrated International Women’s Day insulting women. Austin, Texas-based agency Hunt, Gather reworked the campaign with its own twist for a line of merchandise, with all proceeds going to the Girls Empowerment Network.

Earlier in the year Burger King also overhauled their global brand that will feel very familiar to us in Australia. McDonalds, not too far behind has unveiled a global packing redesign of its own, that feels a bit “Hey can i copy your homework?” “Sure, just make sure you change it a little.”

The 2020 auto industry great logo flattening party rolls on with Kia the latest to flatten up, joining ToyotaNissanBMWMINI and Volkswagon. Any left?

Jeep landed themselves in a bit of hot water with their Super Bowl submission in a two-pronged attack. First being flooded with a wave of negative comments around its tone deaf plea to a country divided, then in a case of ‘maybe you should have vetted your talent better’ the ad was pulled completely after it was revealed that Bruce Springsteen was arrested for DWI, reckless driving and consuming alcohol in a closed area three months prior.

The Teeter-Totter Wall along the US-Mexico border has been named the overall winner of the Beazley Designs of the Year awards of 2020.

Industry leader Campaign Monitor has released their annual Benchmarks Report that breaks down key findings from their mountain of 2020 email marketing data.

The roll-out of Apple’s iOS 14 includes a tracking prompt set to disrupt Facebook Ads targeting. We’re yet to see how this will affect campaigns, but it has really got Facebook rattled.

The great 90’s show Rugrats is getting a really creepy makeover. Is this really what we need to be giving the next generation?

Amazon made a misstep by rebranding their logo to look like … Hitler. Yeah. That guy.

INCMI: July

Here we are again, because time is a flat circle and a week is a month is a day. There’s been a lot of bending, twisting and pivoting going around, and I gotta say, it’s hurting my back. From where we’re sitting, the pressure is making some diamonds though.

There’s little doubt you haven’t seen the Nike spot that ripped through the internet like wildfire last week. “You can’t stop us.” If you haven’t seen it, you should – if you have, watch it again.

The great logo flattening party of 2020 continues with Toyota the latest to flatten up with mixed results from Nissan, BMW, MINI and Volkswagon who have steamrolled their brands.

If you’re looking for some reading the folks over at Campaign Monitorare releasing a series that focuses on diversity and equity in marketing.

For the first time in its 55-year history, Vogue Italia has commissioned children to design eight special edition covers, it’s one of many unexpected cover designs at the moment, from David Hockney’s exclusive cover for Telegraph Magazine to frontline workers as cover stars, the current crop of covers are a great twist on the normal.

As the world’s collective mental health takes a dive around the world R U OK? Day 2020 is working on what happens next, focussing on increasing skills and building confidence in navigating the steps after someone opens up about their struggles. Learn what to say next at ruok.org.au

Meditation App Headspace & Snapchat have joined forces to open up conversations around mental health and to help users on their platform feel better and call on their friends for support.

Burger King has given up on 2020 in the states and launched a Christmas campaign six months early to bring some simple joy in these uNpReCidEnTeD tImEs.

Designed in 1920 Cooper Black has become ubiquitous the world over from hip hop album covers, food packaging, advertising, a tonne of store fronts, Garfield comics and the Pet Sounds album cover by The Beach Boys. Vox looks into the origins and deconstruct all the reasons it’s been pop culture’s favourite font for so long.

After two years in development, Evian is embracing the circular economy by launching their first label free bottle made from recycled plastic.

The tourism industry has been one of the hardest hit of 2020, but as restrictions start to slowly lift in some states the SMI (Standard Media Index) is reporting early data showing ad spend lifting in July and August for domestic tourism. Tourism Australia relaunched domestic campaigns in May with its Live From Aus campaign and Destination Gold Coast has launched with its Come Back and Play Queensland campaign.

INCMI: October

It seems young Danes really like to cut a rug — studies say they’re the booziest teens in Europe — and, like most, they don’t like to be preached at about their bad habits.

In this interesting take on Anti binge, they use the metaphor(?) of pushing the sausage, instead of pushing your alcohol consumption. Brilliant, or overcooked?

Yahoo‘s got a fresh new brand by Pentagram.
I’ll just go Yahoo something.

Aussies are spending seven minutes more every day listening to audio than last year, with radio staying on top and podcasts overtake owned music for the first time, according to the fourth annual GfK Share of Audio study released this month.

Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI led it to over-invest in digital and performance marketing at the expense of brand building.

UK Bookmakers Paddy Power’s have Scottish musician Lewis Capaldi at 1/2 odds on favourite to be featured in the 2019 John Lewis Christmas Campaign. While you’re here – just watch the 2013 The Bear & the Hare again, because #feels.

While we’re on Christmas Advertising, we’ve started to see them trickle out – loving this Walkers Crisps with the spirit of Christmas, Mariah Carey.

facebook rebrands as FACEBOOK … for clarity.

Russel Howcroft likened our pitch on Gruen to this 1988 British Rail advert – we hadn’t seen it – but it’s a feast.

INCMI: August

Over the weekend Disney opened up the cave of wonders that is their massive back catalogue at the D23 conference and finally let us in on the Disney+Platform launching in November. Straight out of the box it’s packed with more than 7500 television episodes (including The Simpsons), 500 movies (Marvel, Pixar, Star Wars) and more than 45 original series (New Lizzie McGuire, huh?). Stan is shook. Netflix is looking over its shoulder.

We frothed over last years VB capsule collection, the Melbourne Bitterdrop and lapped up the Farmers Union range – but the move into beverage extensions with VB Tea seemed a step too far.

The latest HILDA report was released and it doesn’t look great. The Conversation dug into data and finds Aussie disposable incomes are lower than during the GFC.

Apple takes a swipe at ad tracking with its upcoming OS.

Adobe finds 81% of emoji users believe that people who use emojis are friendlier and more approachable and 64% of emoji users are willing to make a purchase with an emoji. ??

Youth Sense digs into the best and worst places to grab the attention of Gen Z.

Ad standards launched a new campaign to shine a light on the sexism, racism and other issues in ad land.

The Australian arm of Gillette moves away from the ‘The best a man can be’ campaign out of the US, and instead focuses in on local heroes in a very serious brand new spot.

Popeyes sells out of chicken sandwiches following The Twitter Sandwich-apocalypse, putting its newfound popularity at risk. The chain burned through two months of inventory in 2 weeks!

INCYMI: June

Global Burger King CMO Fernando Machado deep dives on that Whopper Detour campaign from last year and its 37:1 ROI. Video Overview and in-depth story. It’s worth the read.

While we’re on Burgers …  Burger King Brazil created ads from x-rays of customers who hurt their jaws eating whoppers, and then Spain continued their 2017 assault on clowns to bolster their party offering.

With the Tokyo 2020 kicking off in a little over a year. It’s time to check back in at the awful logo we’ll be seeing ever-where this summer. And the initial scrapped version.

And Apple is giving us the feels this Friday with a new gravity-defying piece of content for their AirPods, called Bounce. Reminiscent of 2018’s “Welcome Home” featuring KFA Twigs, this is another concept built around the idea that the product itself, alters our environment.

BWS & Dry July. Very, very strange bedfellows. Good CSR or cynical marketing?

Spotify have just published the results of their global Generation Z research. The white-paper identifies five key trends that define this next generation around the world and is a must-read for any brand wanting to talk to the cool kids.

When is product placement not product placement? Coke wants us to believe it’s when Kendall Jenner needs a new Coke Orange to complete the look. Ad or no?

Campaign Monitor has released its latest ‘Ultimate Email Benchmarking Guide for 2019‘ – a must read for all marketers.