INCYMI

Continuing the great tradition of pride campaigns you just know were cooked up by very sheltered straight people, Burger King’s contribution to pride month was a pride whopper, a burger with either two top sesame-seed buns or two bottom buns. While this is probably just supposed to symbolise two men or two women, it was interpreted VERY differently by the queer community. Despite its supposed best intentions, the Rainbow Washing of this campaign is likely to leave you feeling faintly queasy and a little ashamed – no surprises there.

You know what actually works when it comes to direct action? Irritating the hell out of people. Non-profit NYC Pride and Havas New York launched a campaign to spam conservative politician’s fax machines with excerpts from queer literature. No, we didn’t just slip on a time-warp banana peel: while state legislators can ignore emails, calls and text, they legally must keep their fax machines switched on in their offices at all times; even in 2022.

Independent creative agency GreenRubino went for the jugular with its guerrilla advertising campaign in support of ending the outdated regulation which prevents many LGBTQ+ people from donating blood. Although scientifically disproven, long lasting stigma by the FDA prevents gay and bisexual men and their partners from donating blood, even in times of crisis. This initiative features a number of tongue-in-cheek images denouncing the arbitrary nature of the ban.

Ikea’s catalogues have recently expanded to include baby names. Presumably because assembling one of their cupboards correctly is about as difficult as rearing a child. Lockdown has seen an increase in pregnancies in Scandinavia, so in a new campaign, the Swedish DIY chain has trawled through Ikea catalogues dating back to the 50s to come up with a selection of possible names for your prospective offspring, as well as offering their own unique explanation of each. Some people are named after flowers, others are named after chairs.

Europe is knocking us out of the park in the gender equality field, as Spain could be the first country to introduce menstrual leave for employees. The legislation says people with severe period pain could receive three days of leave per month, or up to five days in some circumstances. This seems like a perfectly reasonable request, since doctors have recently confirmed some menstrual cramps can actually be as painful as heart attacks.

Australian advertising equality movement shEqual has released a statistics report about sexism in the advertising industry, and the results are grim, but not hopeless. Dianne Hill, CEO of Women’s Health Victoria says “Our data shows a disconnect between the intentions and actions of the industry in depicting women. It’s encouraging that the motivation is there, but the missing piece is an open dialogue on what representation looks like in 2022.” In short, get your shit together Advertising.

Facebook has been collecting the personal information of users who sought out information regarding pregnancy termination, a recent investigation has shown. These actions, which even violate their own privacy policies, could be the difference between life and death for those seeking abortion in the real life Handmaid’s Tale of America, with the Supreme Court’s recent decision that women don’t get rights anymore. Unfortunately, states that have criminalised abortion could use this information to incarcerate innocent people.
Nolite te bastardes carborundorum, sisters.

Speaking of archaic institutions, Internet Explorer has officially kicked the bucket, roughly a decade after everyone stopped using it. Safe journey to the big loading screen in the sky, old buddy.

Vegemite, the salty spread only a mother-country could love, is turning 100 next year! For this special occasion, Bega has teamed up with Thinkerbell to request a letter from the Queen, as is the tradition once you reach a centenary. The brand deployed a fleet of mobile digital billboards to drive around London, conveying the request to Buckingham Palace.

Milkrun is offering the chance to win a lifetime supply of avocado in their latest campaign. Taking a leaf from Willy Wonka and the Chocolate Factory (hopefully with less child maiming), they are offering a ‘Golden Avo’ to anyone who gets an avocado from their app. The campaign is due to run until mid-July, meaning soon one lucky millennial might actually be able to afford a house.

In their latest campaign, Jeep is answering The Call of Adventure by creating a language no other brand could speak: Morse Code. Since Morse Code is made up of a series of dots and dashes, Publicis Middle East has created a new language of adventure based on the same dots and dashes in the Jeep’s grille: O|||||||O.

Remember when you were a kid and having an eraser or bracelet that smelled like fruit made you the coolest kid in the playground? Well Nails Inc. is here to provide the same experience for adults by releasing a line of nail polishes that smell like… *checks notes* …cheese. Partnering with Velveeta, these nail polishes are for (what we hope is) the very niche market of people who want their hands to smell like both acetone and cheese at all times. Mmm, tasty.

Who said print is obsolete? Type company, Playtype, has brought back a bespoke typeface from an out-of-print publication. Degan, a danish newspaper, was created over twenty years ago, to the be peak of publishing: aesthetically, politically and journalistically. It folded after 41 days. A font was created specifically for the newspaper, and with its demise, became something of an urban legend among typographers. For the launch of Publish Gothic, Playtype partnered with Weekly World News, to create a series of posters presenting some favourite headlines from the iconic publication.

 

On the topic of bringing back a classic, Qantas’ new ad was released this month… raise your hands if hearing ‘I still call Australia home’ again made you weirdly emotional. Filmed pre-covid, it was unable to be released until this month due to the whole ‘no one was allowed to go anywhere’ thing. Now they’re back in and on the air, it’s become less an ad for flights and more a symbol of life returning to normal.

Skittles has rereleased their lime flavoured skittle, with a new campaign showcasing all the complaints they received over the years, after changing the flavour of their green skittle from lime to apple. Ooh self-burn, those are rare.

Designer Vanessa La Delfa and copywriter Leah Morris recently released a digital anthology, Creative Sheroes, highlighting advertising women whose work focuses on social change. The anthology and exhibition profiled 26 women in ad-land, driving change in their work. Support your sisters and check it out.

In your mind, imagine a CEO. Now, did you picture a man or a woman? CPB London is tackling the gender bias in our thinking with their new ‘Imagine’ campaign. The striking poster campaign prompts us to imagine a certain role and then asks what gender you pictured. This campaign was prompted after a nationwide study found 39 per cent of primary school children still think women should look after babies and do all the housework, while men go to work.

Ogilvy has declared they will no longer work with influencers who retouch their faces or bodies for brand campaigns, to combat social media’s damage to body image. “We have a duty of care as marketers, as agencies and brands to the next generation of people so they don’t grow up with the same stuff we are seeing now,” says Ogilvy’s head of influence Rahul Titus. Right on.

Speaking of bodies, the Museum of Old and New Art in Tasmania has released a line of chocolates shaped like vulvas, because of course they have. Made by hand, presumably while The Divinyls was playing, by local Tasmanian chocolatiers, this serves as an expansion of their long standing exhibition by artist Greg Taylor. The chocolates have already sold out, because nobody ever lost money underestimating the tastes of the internet.

Florida recently signed a “Don’t Say Gay” bill into law, which bans discussion of sexual orientation and gender identity in public schools. In a subtle ‘screw you’ tourism campaign, the City of New York is encouraging Floridians to do what every self-respecting queer kid does and move out of your backwater town into to a big city. The campaign will run in five Florida cities, letting people know all are welcome in the Big Apple.

Sesame Street has unveiled their newest puppet, Ameera, a wheelchair user designed to inspire disabled children. Ameera has a spinal cord injury (huh, muppets have spines) and likes basketball and science, also encouraging girls in STEM. Damn, those puppets do more than some people ever will. Sesame Street has a long and admirable history of providing representation in media – and Ameera will be a great new kid on the block for the almost 240 million children worldwide living with disability.

The blindest of blind taste tests has occurred, with Ketchup brand Curtice Brothers’ ingenious new campaign. Playing the long con, they scoured Berlin for the lowest rated restaurants, gave them bottles of ketchup to place on their tables, and waited to see if the reviews changed. Turns out, everyone’s picky little brothers were right, tomato sauce makes everything more edible.

Over on Reddit, r/place returned this year, highlighting the diversity of internet culture and how alive and powerful these online communities really are. Created by Josh Wardle (inventor of everyone’s favourite online puzzle Wordle), r/place was a blank digital canvas made up of one million pixels, where users could replace a pixel with a single colour once every five minutes. If you joined up with other like minded people, you could make a masterpiece. More than 5.9 million tiles were placed per hour by over 1.7 million users, from 236 different countries and territories. If being mesmerised by this chaotic masterpiece isn’t enough, the data is open source for anyone who wants to look under the hood.

In a provocative move taking aim at the British Museum’s less-than-stellar history of acquisition (long story short, colonialism stole a lot of sacred stuff from the natives), Vice World News has created the Unfiltered History Tour, an unauthorised tour of the museum’s 10 most disputed items. The tour explores not only the artefacts’ cultural history, but the imperialistic attitudes behind them being stolen in the first place, and the ongoing impact of this prejudice.

Fck the Cupcakes has just launched its new Be The Change campaign, asking men to speak out against sexism in their workplaces. Last year, Women’s Health Victoria released a damning report on the culture of misogyny and sexual harassment within the advertising industry, which emphasised women’s desire for men not to turn a blind eye to the sexism they see. An awesome initiative designed to fight misogyny in the creative industry, this campaign serves as a reminder to men to stand up for women in their agencies and add their voices to the fight for equality

Australian Lamb has released its new campaign, Letters to Leaders, a tongue-in-cheek series featuring messages to leaders on signs around Australia, tapping into the current desire of all Australians to yell at our political leaders in billboard size fonts.

The US Supreme Court has recently struck down an attempt by OSHA to mandate nationwide employee vaccination policies for businesses, leading to numerous companies deciding human lives mean less than their bottom line and immediately rolling back their safety polices. This has ranged from not requiring employees to be vaccinated, to letting every anti-mask nutjob breathe on other customers to their heart’s content. On the plus side, this has created a handy list for consumers, of brands to avoid like the plague. Literally.

In one of the more talked-about developments of late, M&Ms have announced they are redesigning their characters to represent a more progressive world. Not a lot of people know this, but second-wave feminism was really about fighting to make sure the green M&M was wearing flat shoes. Despite the new changes being barely noticeable, this has predictably gotten a lot of people up in arms. A convenient distraction for Mars, M&Ms’ parent company, as this is diverting a lot of attention away from the issues they’ve been having with their alleged child slavery policies.

Forget Casablanca or The Princess Bride, hot chips and tomato sauce are the love story for the ages. Joining forces in an adorable new campaignMcCains chips and Heinz sauce have acknowledged just how much they complete one another and have been sending love notes back and forth. Even going full ‘new teenage relationship’ and unfollowing everyone else on their socials.

In complete disregard for the rule forced upon us by all mums, of not mixing eating and swimming, McDonalds has released a line of swimwear. Partnering with Budgy Smugglers, Maccas now has a swimsuit range inspired by their menu items. There’s a buns joke in here somewhere…

According to a digital study for 2022, Social media now reaches more than 58% of the world’s population. This makes a lot of sense, since everyone’s been in their homes for the past two years with not much else to do but scroll through Instagram. But to those of us who can still remember not being able to use the home phone and the dial-up at the same time, this feels like a huge number.

In a blatant bid to claw back users from Only Fans, Instagram has begun testing subscriptions for creators, allowing them to grow their income by offering exclusive content to those filling to pay a fee. This is supposedly a way to ensure Instagram influencers have a more consistent income, however, given the global Instagram influencer market is worth about USD $1.3 Billion, maybe they’re already doing pretty well?

While we’re on the subject of those kids today and their phones, Tik Tok is now the third most downloaded app, used by about 7.38 Million Australians. That’s a lot of people making up silly dances.

Our favourite movie clichés are starting to get self-aware in Apple’s cool new cinematic ads. Apple has released three ads poking fun at the common cinematography tropes we’ve come to recognise, such as dramatically lit basements in horror movies or slow arthouse zooms. The ability to recreate something previously requiring a whole Hollywood soundstage just using the square in your pocket is pretty cool. I’m ready for my close up, Mr DeMille.

It’s become a holiday tradition in its own right, watching businesses battle it out for the most tear-jerking, heart-string-tugging ad of the Christmas season. In the green corner, we have John Lewis, the reigning heavyweight champion of Christmas videos, with an ET riff guaranteed to get the waterworks flowing. And in the red corner we have Coca Cola, literally the inventors of Father Christmas as we know him, with a touching tale of community coming together for the greater good. But a rogue underdog has jumped into the ring this year, launching a cinematic crane-kick at the unsuspecting champions. From Norway, we have ‘When Harry Met Santa’ a beautiful love story documenting a milestone for the country.Fast becoming its own annual tradition, Spotify Wrapped was released this month, with the usual tongue-in-cheek ads one can expect from a streaming service who knows how many times you listened to that breakup song and can judge you for it. When you’re getting too smug about smashing out your Christmas shopping early, they’re here to remind you no matter how many cult indie bands you tell people you listen to, you will inevitably have the Spice Girls at an embarrassingly high position on your playlist. In the words of The Waitresses: Merry Christmas, but I think I’ll skip this one this year.

Another kind of Christmas wrapping dropped this month, Bank of Montreal and FCB Canada have released a wrapping paper that can connect you to women owned businesses. As part of an initiative to help women business owners in these tough times, the paper has QR codes which allow you to shop for hundreds of gifts from small businesses. Shop small and support your sisters.

Speaking of shit women have to deal with, The Australian Government has decided to crack down on online trolls. The federal government will be introducing a new bill to target social media trolls, meaning we could soon see defamation lawsuits for the things posted in comments. Surely this will only be used for the good of everyday citizens and not to protect thin-skinned politicians. … Oh c’mon, It’s Christmas, at least one political argument is supposed to break out, right?

Amazon’s newest ad tackles the topic of anxiety in a reopening world. While most of us are so excited to get back out, to the point we suddenly really get the hedonism of the roaring 20’s, there is also a lot of justifiable fear about doing so. It’s hard to be told everyone is a threat for two years and then suddenly be expected to share air with a packed train. The ad focuses on a moment of kindness between two people from across a building, reminding everyone we’re all just here to help each other… and also to social distance, of course.

With events starting to get underway again, Street poster company Rock Posters is offering a greener alternative to those large tour posters covering the city by creating fully sustainable event posters. Instead of litter, the only thing those concerts will leave behind is a ringing in your eardrums and a mysterious crowd-surfing related bruise.

Anyone living in New York must be fully prepared for life with superheroes at this point. To promote the new Spiderman movie coming out, Sony pictures has provided New Yorkers with the ability to visit The Daily Bugle, the newspaper Peter Parker works at. You might also know this as “everyone’s little brother’s dream from 2002.” Newsstands for The Daily Bugle have turned up all over the city, where you can grab limited edition Spiderman newspapers with clues for the upcoming film.

On the subject of print media, Adidas just brought back the 80s sci-fi magazineOmni. First published in 1978, the cult classic had everything from fiction by Stephen King and George RR Martin, to in-depth articles about scientific studies. A limited run of 2,300 copies will be available at selected stores, and the full text will not be available online, in keeping with the retro revival. Streetwear and science fiction have been linked for a while, and Adidas is finally trying to give Marty Mcfly and his Nikes a run for their money.

This one is for those of us who always get to the cinema early. A list of the 50 most influential movie trailers was compiled by industry insiders, charting from the early days of Alfred Hitchcock taking you around his set, to the weird trend of slowed down pop-songs from a few years ago.

A Danish artist recently took an $84,000 paycheck from an art gallery in return for two blank canvases, in a work he has titled “Take The Money and Run.” This kind of con is called a Bavarian Fire Drill, which is shorthand for: ‘just act like you know what you’re doing, and people will believe you without question.’ Only this artist missed the crucial last step, of changing your name and fleeing to a foreign country.

Submitted for your approval, bosses of the world; an agency in Ontario implemented a four day work week for their staff, with fantastic results. In fact, scientific studies showed working fewer hours for the same pay was an ‘overwhelming success,’ with wellbeing and productivity dramatically improving. …If this sounds like a kid trying to convince dad getting a puppy is a great idea, that’s because it is.

Also providing us with helpful tips about mental health is… a singing cracker? Nabs Canada, a charity designed to support mental health for those in the media, marketing and communications industry has released a hilarious new PSA about the dangers of overworking with a catchy jingle being sung by an anthropomorphic cracker (it makes a bit more sense in context.)

Playboy is making history by having a gay man as their newest cover model. In their 66 year history, this is only the third time a male has been solely featured on the cover, and one of them was Hefner himself, which doesn’t really count. Naturally this has riled up opinionated jerks everywhere; the kind of men reliant on photos of scantily clad women because real ones won’t talk to them anymore.

A campaign has been created to increase Australia’s vaccination numbers by offering a chance to win $4.1 million in prizes, just for getting vaccinated. There’s money in doing the right thing? Some of us just got vaccinated for the good of their fellow man, like a sucker.

The Cresta Awards for international advertising were held this month. Australia didn’t fare quite as well this year, with only one Melbourne agency scoring a win. Fenton Stephens took home the Bronze for ‘Faceboobs’, a fun story of how to skirt Facebook’s nudity standards as a breast augmentation company.

Speaking of boobs (…lets see if that segue gets past the editor) Stella McCartney teamed up with the Netflix show Sex Education to create a video about breast cancer awareness. In a near perfect example of tying a brand to a television show, this PSA continues the show’s themes of frank, funny and informative discussions about sexuality by debunking myths and providing tips on what to look out for.

Wagamama’s new campaign has crash-landed straight out of a retro Kaiju flick. Introducing Vegemama, an honestly kind of adorable giant monster who’s here to destroy cities and eat vegan. I, for one, welcome our new lizard overlord and wish her luck in destroying the companies polluting our planet.

The UK’s advertising standards authority released new rules to stop companies ‘Greenwashing’ their ads and making false statements about their environmental impact. It turns out if you say you’re making steps to help the environment, you have to actually do it, you can’t just lie to your consumer like some kind of Captain Planet villain.

Youtube updated its policies to ban all anti-vax content, in order to stop the spread of harmful misinformation. As someone who unfortunately keeps getting Sky News on their homepage due to Youtube’s algorithm thinking they’re a senior citizen (everyone likes old movies, Google!) this change is greatly appreciated.

The Newport Beach film festival has released a series of adsfeaturing iconic movie scenes being recreated by Californian teenagers. Tonight’s feature presentation is the ‘coffee is for closers’ speech delivered by the employees at a frozen banana stand, and a young lifeguard informing a surfer that he can’t handle the truth. Take Nicholson’s oscars and give them to the teenage girl.

Did you know a hamburger is statistically way more likely to kill you than the AstraZeneca vaccine? Advertising agencies have come together and created a campaign focusing on debunking the myths behind vaccination safety, serving as a reminder that oh, yeah, I need to call the chemist.

Another PSA doing a fantastic job is Adam and Eve’s funny, irreverent Paralympic campaign designed to destigmatise those with disabilities by changing the usual narrative. It turns out that disabled people don’t want to be either pitied or put on a pedestal, but rather treated as human beings. Who knew?

OkCupid’s new campaign is a love letter to inclusivity. Promoting their inclusion of 22 gender identities and 20 sexual orientations when personalising one’s options, their colourful, fun new ads highlight that they are for ‘every single person.’ So you can now come as you are, as a friend, as you want your prospective romantic partner to be.

Mood Tea encourages us to ‘sip selflessly’ with their new ads to combat youth suicide. Over sixty media and marketing businesses have come together to create this new campaign and all profits raised will go towards funding mental health charities which are helping save young lives.

Also making steps to help the mental health of others, Instagram is rolling out new features to combat racism and hate speech on their platform. Featuring stronger warnings and the ability to limit comments to stop those people who randomly join in a post to shout racist bullshit. If only we had that feature in real life, you wouldn’t have to talk to that one weird uncle anymore.

Instagram has also recently decreed that an Yves Saint Laurentfashion ad has breached the health and safety section of their advertising code for featuring a model that’s too skinny, as it turns out forcing women to starve themselves to meet an unachievable goal set by an ever changing industry isn’t actually very healthy. Time will tell if other brands start rethinking the kinds of models they use, even if only out of fear of ad standards.

One change in the fashion industry has been noticed in a recent Vox article linking the rise in thrifting and sustainability amongst young shoppers with the fact that Gen Z has never known a world without unethical fast fashion. Gen Z is rejecting the idea that fashion is inherently disposable and taking a more DIY approach like they’re all Molly Ringwald at the end of Pretty in Pink. The kids are alright, and they can sew now too.

While we’re on the subject of those young whippersnappers, Tiktok has set a challenge to recreate three classic commercials for Skittles,Snickers and Old Spice. Yes, they probably are the ads you’re thinking of right now. Because one thing will always be eternal, and it’s the way everyone can still hear the voice of the man your man can smell like when they look at an Old Spice bottle.

But how do you shine a light on your branding when you work in an industry that hides in the shadows? Sex, drugs and, presumably, rock and roll are front and centre in this spotlight on three products that are part of a taboo industry and the challenges that come with marketing in that world.

The State Library Victoria’s newest collection is highlighting the history of an iconic Australian brand, Redhead Matches. Take a lesson in how design and storytelling can transform a disposable object into something still being collected after seventy years.

For those still not done learning from history, here’s a collection of the top movie taglines of all time, so that you too can start a debate with your roommate over whether it was wrong to rank Superman below Taxi Driver.

Both Pepsi and Guinness have released ads this month fantasising about what life post-covid will be like. You know the past year was weird when the thought of an overcrowded bar table has started getting us all choked up and emotional.

Speaking of Covid, The ABC’s producer and broadcaster, Dr Norman Swan has compared Australia’s vaccination ads to something produced by a “communist government committee,” so…. not a glowing review.

The Australian Government has had a rough track record lately. Their recent “milkshake ads” about consent were so awful, they seem to have been made with the sole purpose of providing a Mystery Science Theatre 3000 style mockery platform for those you show it to. Described as “disappointing, confusing and cringe-worthy,” the ads were quietly pulled following intense backlash. If you want to wash the taste of milkshake out of your mouth with some actual information about consent, Clementine Ford and independent agency The Royals have released a response video, featuring a mature and useful conversation about consent.

The Feed made a fake influencer account to expose the rise of sponsored content on social media. When “25 per cent of Australian influencers are involved in fraudulent activity,” are advertising regulators going to be able to update their guidelines to deal with our new media platforms?

Veet has gotten a makeover, with their new approach highlighting that body hair (or the removal thereof) is an individual choice to make. A welcome change from the old “burn it all and salt the earth” approach to hairy legs.

Following in the footsteps of companies like Cheer CheeseNestle and even The Washington Football teamBen’s Original has started rolling out the packaging for their new name, made to distance themselves from the racist connotations of their old brand. Any step in the right direction is always a good thing.

Over Mother’s Day, A director put together a tribute to both his commercial actress mother and cheesy 80s and ’90s ads with a series called Mom’s Spots, a compilation of all of the retro advertisements his mother starred in during his youth. A reminder that they just don’t make sweaters that garish anymore.

Over The Bridge, a non-profit mental health group, has released an album called the Lost Tapes of the 27 Club, using AI to create songs from famous musicians like Kurt Cobain and Jimi Hendrix, whose lives were all lost at 27 years old. The organisation is aiming to change the narrative away from the romanticisation of these early deaths by imagining what these artists might have created, were they still with us.

Five industry professionals have gotten together to list The 50 Movie Posters That Changed Entertainment Marketing. From Saul Bass’s paper cut outs for Anatomy of A Murder to Silence of The Lambs’ oft-imitated surrealism, check out just how much posters have evolved over the years.

Burger King c̶l̶e̶v̶e̶r̶l̶y̶ celebrated International Women’s Day insulting women. Austin, Texas-based agency Hunt, Gather reworked the campaign with its own twist for a line of merchandise, with all proceeds going to the Girls Empowerment Network.

Earlier in the year Burger King also overhauled their global brand that will feel very familiar to us in Australia. McDonalds, not too far behind has unveiled a global packing redesign of its own, that feels a bit “Hey can i copy your homework?” “Sure, just make sure you change it a little.”

The 2020 auto industry great logo flattening party rolls on with Kia the latest to flatten up, joining ToyotaNissanBMWMINI and Volkswagon. Any left?

Jeep landed themselves in a bit of hot water with their Super Bowl submission in a two-pronged attack. First being flooded with a wave of negative comments around its tone deaf plea to a country divided, then in a case of ‘maybe you should have vetted your talent better’ the ad was pulled completely after it was revealed that Bruce Springsteen was arrested for DWI, reckless driving and consuming alcohol in a closed area three months prior.

The Teeter-Totter Wall along the US-Mexico border has been named the overall winner of the Beazley Designs of the Year awards of 2020.

Industry leader Campaign Monitor has released their annual Benchmarks Report that breaks down key findings from their mountain of 2020 email marketing data.

The roll-out of Apple’s iOS 14 includes a tracking prompt set to disrupt Facebook Ads targeting. We’re yet to see how this will affect campaigns, but it has really got Facebook rattled.

The great 90’s show Rugrats is getting a really creepy makeover. Is this really what we need to be giving the next generation?

Amazon made a misstep by rebranding their logo to look like … Hitler. Yeah. That guy.

There’s little doubt you haven’t seen the Nike spot that ripped through the internet like wildfire last week. “You can’t stop us.” If you haven’t seen it, you should – if you have, watch it again.

The great logo flattening party of 2020 continues with Toyota the latest to flatten up with mixed results from Nissan, BMW, MINI and Volkswagon who have steamrolled their brands.

If you’re looking for some reading the folks over at Campaign Monitorare releasing a series that focuses on diversity and equity in marketing.

For the first time in its 55-year history, Vogue Italia has commissioned children to design eight special edition covers, it’s one of many unexpected cover designs at the moment, from David Hockney’s exclusive cover for Telegraph Magazine to frontline workers as cover stars, the current crop of covers are a great twist on the normal.

As the world’s collective mental health takes a dive around the world R U OK? Day 2020 is working on what happens next, focussing on increasing skills and building confidence in navigating the steps after someone opens up about their struggles. Learn what to say next at ruok.org.au

Meditation App Headspace & Snapchat have joined forces to open up conversations around mental health and to help users on their platform feel better and call on their friends for support.

Burger King has given up on 2020 in the states and launched a Christmas campaign six months early to bring some simple joy in these uNpReCidEnTeD tImEs.

Designed in 1920 Cooper Black has become ubiquitous the world over from hip hop album covers, food packaging, advertising, a tonne of store fronts, Garfield comics and the Pet Sounds album cover by The Beach Boys. Vox looks into the origins and deconstruct all the reasons it’s been pop culture’s favourite font for so long.

After two years in development, Evian is embracing the circular economy by launching their first label free bottle made from recycled plastic.

The tourism industry has been one of the hardest hit of 2020, but as restrictions start to slowly lift in some states the SMI (Standard Media Index) is reporting early data showing ad spend lifting in July and August for domestic tourism. Tourism Australia relaunched domestic campaigns in May with its Live From Aus campaign and Destination Gold Coast has launched with its Come Back and Play Queensland campaign.

It seems young Danes really like to cut a rug — studies say they’re the booziest teens in Europe — and, like most, they don’t like to be preached at about their bad habits.

In this interesting take on Anti binge, they use the metaphor(?) of pushing the sausage, instead of pushing your alcohol consumption. Brilliant, or overcooked?

Yahoo‘s got a fresh new brand by Pentagram.
I’ll just go Yahoo something.

Aussies are spending seven minutes more every day listening to audio than last year, with radio staying on top and podcasts overtake owned music for the first time, according to the fourth annual GfK Share of Audio study released this month.

Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI led it to over-invest in digital and performance marketing at the expense of brand building.

UK Bookmakers Paddy Power’s have Scottish musician Lewis Capaldi at 1/2 odds on favourite to be featured in the 2019 John Lewis Christmas Campaign. While you’re here – just watch the 2013 The Bear & the Hare again, because #feels.

While we’re on Christmas Advertising, we’ve started to see them trickle out – loving this Walkers Crisps with the spirit of Christmas, Mariah Carey.

facebook rebrands as FACEBOOK … for clarity.

Russel Howcroft likened our pitch on Gruen to this 1988 British Rail advert – we hadn’t seen it – but it’s a feast.