Month: October 2021

INCYMI: October

Video killed the radio star, as there is much news of the visual media variety this spooky season. Here’s what you missed if you weren’t tuned into the previous episodes…

A Danish artist recently took an $84,000 paycheck from an art gallery in return for two blank canvases, in a work he has titled “Take The Money and Run.” This kind of con is called a Bavarian Fire Drill, which is shorthand for: ‘just act like you know what you’re doing, and people will believe you without question.’ Only this artist missed the crucial last step, of changing your name and fleeing to a foreign country.

Submitted for your approval, bosses of the world; an agency in Ontario implemented a four day work week for their staff, with fantastic results. In fact, scientific studies showed working fewer hours for the same pay was an ‘overwhelming success,’ with wellbeing and productivity dramatically improving. …If this sounds like a kid trying to convince dad getting a puppy is a great idea, that’s because it is.

Also providing us with helpful tips about mental health is… a singing cracker? Nabs Canada, a charity designed to support mental health for those in the media, marketing and communications industry has released a hilarious new PSA about the dangers of overworking with a catchy jingle being sung by an anthropomorphic cracker (it makes a bit more sense in context.)

Playboy is making history by having a gay man as their newest cover model. In their 66 year history, this is only the third time a male has been solely featured on the cover, and one of them was Hefner himself, which doesn’t really count. Naturally this has riled up opinionated jerks everywhere; the kind of men reliant on photos of scantily clad women because real ones won’t talk to them anymore.

A campaign has been created to increase Australia’s vaccination numbers by offering a chance to win $4.1 million in prizes, just for getting vaccinated. There’s money in doing the right thing? Some of us just got vaccinated for the good of their fellow man, like a sucker.

The Cresta Awards for international advertising were held this month. Australia didn’t fare quite as well this year, with only one Melbourne agency scoring a win. Fenton Stephens took home the Bronze for ‘Faceboobs’, a fun story of how to skirt Facebook’s nudity standards as a breast augmentation company.

Speaking of boobs (…lets see if that segue gets past the editor) Stella McCartney teamed up with the Netflix show Sex Education to create a video about breast cancer awareness. In a near perfect example of tying a brand to a television show, this PSA continues the show’s themes of frank, funny and informative discussions about sexuality by debunking myths and providing tips on what to look out for.

Wagamama’s new campaign has crash-landed straight out of a retro Kaiju flick. Introducing Vegemama, an honestly kind of adorable giant monster who’s here to destroy cities and eat vegan. I, for one, welcome our new lizard overlord and wish her luck in destroying the companies polluting our planet.

The UK’s advertising standards authority released new rules to stop companies ‘Greenwashing’ their ads and making false statements about their environmental impact. It turns out if you say you’re making steps to help the environment, you have to actually do it, you can’t just lie to your consumer like some kind of Captain Planet villain.

Youtube updated its policies to ban all anti-vax content, in order to stop the spread of harmful misinformation. As someone who unfortunately keeps getting Sky News on their homepage due to Youtube’s algorithm thinking they’re a senior citizen (everyone likes old movies, Google!) this change is greatly appreciated.

The Newport Beach film festival has released a series of adsfeaturing iconic movie scenes being recreated by Californian teenagers. Tonight’s feature presentation is the ‘coffee is for closers’ speech delivered by the employees at a frozen banana stand, and a young lifeguard informing a surfer that he can’t handle the truth. Take Nicholson’s oscars and give them to the teenage girl.

Press Release: Flora & Fauna

Everyday eco, surprisingly better!

Flora & Fauna launches first brand campaign via The Incubator

Award-winning ethical and sustainable online retailer Flora & Fauna have produced their first pure brand campaign, focussing on their ‘surprisingly better’ eco alternatives for everyday household and beauty essentials.

Aimed at the eco-curious, the message is simple: Flora & Fauna makes it ‘easy to be eco’, with more than 10,000 eco-friendly products to shop online. The brand further reinforces its credentials in the ad, referring to their B-Corp status and fully carbon-offset operations.

“We are truly focused on making a difference at F&F and that is not easy to get across in 30 seconds; however the teams at The Incubator and Jumbla have really understood our purpose, values and us,” says Flora & Fauna founder, Julie Mathers. “I’m delighted and so excited to get this campaign out and start helping many more make better choices.”

“Surprisingly Better is a strong message, challenging people to discover both how easy it is to shop for eco products, and also how great those products can be,” says Kyran Docker, Creative Director at The Incubator. “We wanted to help people realise they can easily make a difference with their everyday shopping choices.”

“As long-time fans of Flora & Fauna, we’re delighted to have been asked to help create their first brand campaign”, says Alison Rentoul, Incubator’s Head of Strategy. “We really enjoy working with purpose-driven brands and it was a real pleasure to take this campaign from concepts through to completion, in collaboration with the superb team at Jumbla.”

Two-times winner of ‘Top Sustainable Retailer’ at the 2020 and 2021 power retail awards, Flora & Fauna was founded in 2014 and recently acquired by natural beauty business BWX.

The ads will primarily run on social media and BVOD.


Client – Flora & Fauna
Flora & Fauna Founder – Julie Mathers
Creative Agency – The Incubator
Managing Director – Jeremy Walsh
Creative Director – Kyran Docker
Copywriting & Strategy – Alison Rentoul
Production Company – Jumbla Australia
Executive Producer – Danielle Kilgour
Lead Motion Designer – Tracey Theseira
Motion Designer
– Jenni Cheng
Motion Designer 
– Erin Flatters