The gym forevery body

BRAND PLATFORM

Lets face it, as we get a little older keeping the weight off can be a little tricky. We want to be inspired to live that healthier lifestyle but, how do you have conversations about body-shape without being insulting or intimidating?

Ready


The challenge was to create a way to communicate with middle aged consumers who now found the archetypes of fit, muscular youth more alienating than inspiring.

The research showed an underlying need for ongoing fitness, but we needed a communication platform for Genesis that was accessible to the 35-55 demographic.

Aim


Fire


Alchemy

Research

Focus Groups

Strategic Development

Creative Strategy

Communication Strategy

Illustration

Animation

Copywriting

Social Media Development

Content Development