INCYMI: June

Global Burger King CMO Fernando Machado deep dives on that Whopper Detour campaign from last year and its 37:1 ROI. Video Overview and in-depth story. It’s worth the read.

While we’re on Burgers …  Burger King Brazil created ads from x-rays of customers who hurt their jaws eating whoppers, and then Spain continued their 2017 assault on clowns to bolster their party offering.

With the Tokyo 2020 kicking off in a little over a year. It’s time to check back in at the awful logo we’ll be seeing ever-where this summer. And the initial scrapped version.

And Apple is giving us the feels this Friday with a new gravity-defying piece of content for their AirPods, called Bounce. Reminiscent of 2018’s “Welcome Home” featuring KFA Twigs, this is another concept built around the idea that the product itself, alters our environment.

BWS & Dry July. Very, very strange bedfellows. Good CSR or cynical marketing?

Spotify have just published the results of their global Generation Z research. The white-paper identifies five key trends that define this next generation around the world and is a must-read for any brand wanting to talk to the cool kids.

When is product placement not product placement? Coke wants us to believe it’s when Kendall Jenner needs a new Coke Orange to complete the look. Ad or no?

Campaign Monitor has released its latest ‘Ultimate Email Benchmarking Guide for 2019‘ – a must read for all marketers.